Apple
Computers did the unthinkable. No,
they didn’t invent something discontinue the iPhone. No, they didn’t give their Macbooks away for free. It was way worse. Apple Computers apologized.
A
couple weeks ago, Apple CEO Tim Cook issued a letter of apology to customers. Apple had released a new application
that was riddled with bugs.
Customers were unhappy. Apple
listened to their feedback, realized the product didn’t live up to the
company’s standards, and posted a letter of apology on their website.
What
struck me about the apology was not the apology itself. The letter read like your standard act
of repentance. What struck me was
the shock of the people Apple apologized to. People were genuinely surprised. News outlets led with the story. Bold, alarming fonts announced the news on the front page of
websites. Bloggers analyzed the
meaning, intent, and ramifications of the apology. People were really surprised – even shocked.
For
Christians, apologies are hardly a surprise. Apologies are a way of life. The Bible teaches us that we are all broken people who make
mistakes. The best thing we can do
about our mistakes is admit them, ask those we have hurt for
forgiveness, and go a different direction. The Bible tells us, “Therefore confess your sins to each
other…” For Jesus’ people, apologies are a way of life.
As
you go through the coming week, don’t hesitate to apologize. When you have wronged someone, act quickly. Say you’re sorry. If you have spent time covering up a
mistake, trying to hide it from others, stop wasting your time. Instead, say, “Hey, I really got that
wrong. Please forgive me.” Though the
world may be shocked by the apology, they will be even more surprised by the
freedom it brings you.
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